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Write a landing-page hero

A sharper first impression for your offer.

Recipe note

When to use this

Founders and marketers improving a landing-page first impression

Prepare your context

What to paste in

  • product
  • audience
  • outcome
  • proof
  • action
The full recipe

The prompt

Write 12 landing-page hero options for [product]. Use these inputs: Audience: [audience] Primary outcome: [outcome] Proof: [proof] Desired action: [action] Each option needs a specific headline, one support line, and a button label. Make the benefit concrete and avoid hype.
From input to answer

Worked example

A fictional illustration, not a real client result or a promise. The sample answer may show only part of a full response; your results will vary.

See the input, sample answer, and why it works

Example input

I’m making a simple landing page for a fictional neighbourhood repair café called Mendful. It runs monthly drop-in sessions where volunteers help people try basic repairs on clothes and small household items. The audience is local people who have a damaged item but are unsure where to start. Our proof is that sessions are volunteer-led and visitors bring their own item; we do not promise every repair will be possible. The desired action is to book a free place.

Sample answer

Sample option (1 of 12) Headline: Give a well-loved item another go Support: Bring one clothing or household item to Mendful and get friendly help trying a simple repair. Button: Book a free place

Why this works

  • It names a tangible outcome without promising that every item can be repaired.
  • The support line explains what happens at the session and who it is for.
  • The button reflects the supplied action and avoids invented urgency.
Make it yours

How to adapt it

  • Replace the bracketed placeholders with your real product, audience, outcome before you run it.
  • Keep the requested structure and constraints; adjust the tone for your marketing context.
  • Review the first answer against your own facts, then ask for a second pass on anything that feels vague or unsupported.

Optional add-ons

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